RSCVA'S Mission Statement
The mission of the RSCVA is to attract overnight visitors to Reno-Tahoe lodging properties through tourism marketing, convention sales and facility operations, featuring local amenities, attractions and events; thereby enhancing the economic benefit and quality of life for Northern Nevada.
RSCVA'S Vision Statement
The vision of the RSCVA is to be a premier, year-round, western destination for leisure and group/convention travelers.
Brand Statement
Reno-Tahoe, America's Adventure Place.
