Let the lure of location amp up attendance.
Real renegades crave both wildlife and urban grit. That’s why Amazon, Apple and Tesla set up shop in Reno Tahoe. They want ski slopes and swim holes. Downtown clubs and start-up distilleries. In Reno Tahoe, unique venues and diverse landscapes collide to cultivate ambition. And with expanding air service, planners can kick back and let the lure of location amp up attendance.