Inspired by the majesty of mountains converging on high desert, this is where worlds collide. Reno Tahoe and bigtruck® have collaborated to create hats that truly represent the outdoor culture deeply rooted in the region.
Visit the Reno Tahoe booth at the San Francisco Pride event on June 29-30 to get your limited edition Reno Tahoe x bigtruck pride hat and enter to win a getaway to Reno Tahoe. We hope to see you there!
bigtruck® was started on the shores of Tahoe. They got their start making a simple yet symbolic beacon of an adventurous lifestyle: the trucker hat. However, their brand represents much more than a hat. It represents a lifestyle where ambition is fully inspired and quickly rewarded. A lifestyle that is fully embraced in Reno Tahoe, where the brand got its start. Reno Tahoe x bigtruck® believe life should be lived to the fullest. We dig the dreamers. The hustlers. Here, you can look good, feel good, and go after whatever it is you want. Whether your idea of adventure is crowd surfing all night or paddleboarding all day, there’s a Reno Tahoe x bigtruck® hat to fit your style.