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Reno Needs a Superhero


RENO, Nev. (October 25, 2012) — The Reno-Sparks Convention & Visitors Authority has launched the “Reno Needs A Superhero” campaign to raise awareness among, and to offer assistance to, local residents who belong to national organizations, regarding the important role they can play in attracting meetings and conventions to Reno, Sparks and North Lake Tahoe.
“We have a phenomenal resource in this community,” said RSCVA President and CEO Christopher Baum, “and that is our successful business professionals who routinely serve on Boards of Directors and Committees and attend national meetings and conventions for trade and professional associations to which they belong. The ‘Reno Needs A Superhero’ campaign encourages these individuals to reach out to their associations – with the RSCVA’s help – to encourage bringing their annual meetings back home, with the RSCVA doing all the ‘heavy lifting’ when it comes to site inspections, proposals and the like.”
The RSCVA is asking locals to contact the agency to discuss bringing their national convention to Reno, Sparks or North Lake Tahoe. The sales team at the RSCVA promises that their team of professionals will work directly with the organization to ensure that every last detail is handled with care and efficiency, maximizing the likelihood of success for everyone involved.
“The RSCVA played a large role in bringing the National Association of Counties Annual Conference to Reno in 2010,” said Washoe County Commissioner Bonnie Weber. “The sales team helped organize site selection tours before the event, and also made a great effort during the event to make the conference a success. Washoe County wanted to bring the convention, and the economic benefits that come with it, to Reno Tahoe, and the RSCVA helped us maximize that exposure by selling the destination at other county events across the country.”  
According to the Convention Industry Council, meetings and conventions is a $260 billion industry. By giving locals an avenue to easily help bring their professional or trade association meetings to Reno Tahoe, the RSCVA is allowing those individuals to direct some of those billions of convention dollars into their own community.  
Local “Superheroes” will be recognized throughout the Reno Tahoe community with a spot on the “Wall of Fame,” a recognition event with Mayors and area business leaders, and a donation made on their behalf to the charity of their choice.
For more information, contact the RSCVA Vice President of Sales John Leinen at (775) 827-7704.

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