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National Automobile Museum - The Harrah Collection Fact Sheet


The National Automobile Museum (The Harrah Collection) set the standard for world-class automobile museums when it opened with its dramatic displays, in-depth historical interpretation and exciting opportunities for visitor participation.
Reno's National Automobile Museum is ranked one of the "Top Ten" automobile museums in the nation by Car Collector magazine and selected as the "Best Museum in Northern Nevada" by the Nevada Magazine Reader's Poll.
The National Automobile Museum (The Harrah Collection) features:
-One of the most comprehensive public displays of automobiles in the Western Hemisphere, with more than 200 cars.
-105,000 square feet on one level, located on the Truckee River in downtown Reno.
-Architecture highlighted by smooth, rounded exterior walls with chrome trim reminiscent of automotive styling and contrasting reflective glass pyramids at the lobby.  The popular ‘50s car paint color, heather fire mist, was chosen for the exterior walls.
-Four authentic street scenes, representing each quarter of the 20th century, with façades, autos and artifacts from each era.
-A multi-media timeline of events and achievements on each street chronicling the history and progress of the automobile.
-Complete technical, historical and anecdotal information displayed with each car.
-Changing Exhibits Gallery covering a variety of automotive topics from art to historical features.
10 South Lake Street    
Reno, NV 89501-1558
     775-333-9300 Fax 775-333-9309  [email protected]

Fact Sheet 2-2-2-2
-Masterpiece Exhibits featuring themed-car displays.
-157-seat theatre with the latest projection and sound technology and19'x11' high definition screen where film presentations of "The Bill Harrah Story and the Legendary Journey to the Museum" as well as "Magic Carriage" are shown throughout the day.
-Automotive shop, open to public view.
-World famous automotive research library.
-Museum Store featuring books, apparel, hard-to-find automotive gifts, souvenirs and more.
-Museum available for group tours, day and evening banquets and special events.
-Free parking for automobiles and RVs or buses off Mill Street.
    The National Automobile Museum (The Harrah Collection), located on the corner of Mill and Lake Streets in downtown Reno, is within easy walking distance of hotels and casinos. 
    Families should plan to spend about two hours visiting the Museum.  National Automobile Museum (The Harrah Collection) admission rates are $10 for adults, $8 for seniors, $4 for children 6 to 18, and children 5 and under enter free.  Family memberships are available for $70 a year, which includes parents, their children, and grandchildren less than 19 years of age. 
    The National Automobile Museum (The Harrah Collection) is open Monday through Saturday from 9:30 a.m. to 5:30 p.m. and Sunday from 10 a.m. to 4 p.m., except for Thanksgiving and Christmas. Ample, free parking is available in the Museum's parking lot, off Mill Street.  For more information, call (775) 333-9300 or visit


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