Yes, people actually live here. And it's no wonder why more than 400,000 of us call Reno Tahoe home and why more than 5 million people visit every year. We have a chain of high-peaked mountains that literally surround the region in every direction. We've got high desert hills and low valleys covered with deciduous and evergreen trees. We have a river that casually flows through the heart of the city, among an eclectic mix of stately manors, quaint churches, sleek high rises, city parks and casinos. We've got shopping malls and new residential developments canvassing the city limits and nestled against mountains that offer endless outdoor recreation and cradle magnificent Lake Tahoe.

In addition to our area's spectacular beauty, Reno Tahoe offers an extraordinary mix of history and culture, world-class ski and golf resorts, 24-hour gaming and entertainment, a mild climate with four distinct seasons, and a healthy, diverse economy. But what really sets us apart is a community spirit that makes anyone feel like a local and part of our family.


Wherever there is a chance, somebody will chance it. Wherever there is a risk, somebody will risk it. Wherever there is a way to win, somebody will attempt it. In Nevada, you can bet on it. We'be been betting here in Nevada for as long as anyone can remember.

Long before there was a town called Reno, the Washoe, Paiute and Shoshone tribes who camped along the Truckee River liked to bet on games and contests when they gathered for festivals and ceremonies.

In hopes of striking it rich in the Silver State, a flood of would-be gold miners poured in after the discovery of the Comstock Lode in 1859. Lake Tahoe soon became the center of a lively commerce for the wood needed to supply the mines, the new boomtowns and the railroad.

Gambling was legal in Nevada until 1910, when the "Progressives" group succeeded in getting it banned. From there, gambling went underground, using cigar stores as fronts for operations.

In 1931, gambling was legalized again in the hope that it would help boost the economy during the depression. In the years since, the great quality of life in the Truckee Meadows has attracted other businesses, such as Microsoft Licensing, Intuit,, Starbucks Roasting Plant, John Deere & Company and Kal Kan.


  • 1844-First recorded sighting of Lake Tahoe by a non-Native American, John Fremont's exploration party led by "Kit" Carson
  • 1859-Comstock Lode is discovered in Virginia City
  • 1861-Gold rush tapers off, silver rush begins with discovery of one of the largest silver strikes in the world
  • 1864-Nevada becomes a state
  • 1868-Central Pacific railroad reaches what is now Reno after crossing the Sierra from Sacramento
  • 1880-90-Populaton dwindles by 35% as mining declines
  • 1890s-Lake Tahoe becomes popular retreat for the wealthy from San Francisco, Sacramento and Virginia City
  • 1903-Reno is incorporated. Named after Civil War General Jesse Reno
  • 1904-Sparks is founded by Central Pacific Railroad. It is built in one day after railroad sells lots to employees for just a dollar
  • 1910-"Progressives" group succeeds in banning gambling. Reno then becomes known for "quickie divorces"
  • 1926-Original "Reno Arch" is put in place
  • 1931-Gambling is again legalized to boost economy during the depression
  • 1936-Harolds Club opens in downtown Reno
  • 1942-Bill Harrah adds slot machines, a crap table and a blackjack game to his downtown gaming parlor
  • 1945-By action of The California State legislature, Lake Tahoe becomes the official name of the lake
  • 1965-Centennial Coliseum opens. Today this facility is known as the Reno-Sparks Convention Center
  • 1970s-The world's largest hotel-casino to date is built in Reno-the MGM Grand
  • 1995-National Bowling stadium is completed.


You probably thought we were done talking about how great we after after mentioning our unsurpassed quality of life, a small-town friendliness, a moderate climate, and having been rated "number one for outdoor recreation" by Rand McNally, but you're wrong. Reno, Sparks and Lake Tahoe offer an economically sound setting with our low cost of living and with being one of the fastest growing areas in the country.

The tax climate is pro-business and critical to a corporation's profit potential. Nevada's tax structure is designed to be less burdensome to both a business and its employees. Nevada has no corporate, personal, unitary, inventory or franchise taxes. Coupled with the area's reasonable property and sales tax rates, it becomes clear why Reno/Sparks/Tahoe is a desirable place to live and work. Add to that a litany of other attributes including, accessibility to western markets, a major transportation hub, an abundance of available industrial/office/commercial space, and an advanced telecommunications infrastructure.

Just a few of the companies who have joined these communities over the past few years include "new media" giants Microsoft, Intuit, as well as Michelin North America, Kal Kan and John Deere and Company. All have chosen to expand or move into this region, joining the likes of longstanding corporate residents Ralston Foods, International Game Technology and General Motors.

The present population of Reno is over 200,000, with more than 60,000 in nearby Sparks. Gaming and tourism have long dominated the area's economy. The business economy has strengthened and diversified in recent years with an influx of jobs associated with product distribution facilities and manufacturing. With an increase in innovation, there is a lot happening in renewable energy and technology. These trends are expected to continue.

The business community also calls on the tremendous resources of the University of Nevada and Truckee Meadows Community College (TMCC). All major fields of study and many advanced degree programs are provided at Nevada, a fully accredited state university. TMCC offers numerous training programs and customizes programs for individual businesses.

Reno Tahoe has it all: an average of more than 300 sunny days a year, over 18 world-class ski resorts and 50 beautiful golf courses (all within 90 minutes of the Reno area), a diverse arts and cultural community, an endless array of outdoor recreation, and a variety of entertainment... 

So now you know a little bit about Reno Tahoe. To learn more, just pay us a visit. You'll be glad

Web Resources




Economic Development Authority of Western Nevada
Northern Nevada Development Authority
Nevada Governor's Office of Economic Development (GOED)
Nevada Small Business Development Center
The Chamber
NV  Power Company's Economic Development Department


Washoe County
Washoe County Library
State of Nevada


Washoe County School District
University of Nevada Reno
Truckee Meadows Community College
Desert Research Institute


KTVN Channel 2
KRVN Channel 4
KNPB Channel 5
KOLO Channel 8
KRXI Channel 11
Ahora News Reno
Reno Gazette-Journal

Reno News & Review