Pantone’s Color of the Year: Reno Tahoe in Ultra Violet

Pantone has announced the color of the year, ultra violet! According to Pantone, the color communicates originality, ingenuity, and visionary thinking that points us toward the future, possibly your future vacation destination for that matter! Much like Reno Tahoe, ultra violet inspires experimentation and non-conformity, spurring individuals to make their unique mark on the world, and push boundaries through adventurous outlets. There’s no doubt you’ll get an ultra-amazing experience like this in Reno Tahoe, but you might get lucky enough to experience it in ultra violet too!

The Reno Arch

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Lake Tahoe at sunset

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Atlantis Casino Resort Spa

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Lupine field in Tahoe City

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The Space Whale in Reno’s City Plaza


Eldorado Resort Casino

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Life is Unfiltered in

Some scroll through the day. Others seize it. Go do something crazy. And tag it #RenoTahoe so we can see it.