Fall colors and Truckee River

Pantone’s Color of the Year: Reno Tahoe in Ultimate Gray and Illuminating

Pantone has announced the color (or in this case, colors) of the year, Ultimate Gray and Illuminating! According to Pantone, Ultimate Gray and Illuminating are two independent colors that highlight how different elements come together to support one another. A perfect representation of 2020, these colors are practical and rock-solid while warming and optimistic at the same time. Ultimate Gray and Illuminating represent strength and positivity. They encapsulate deeper feelings of thoughtfulness with the promise of something sunny and friendly. If you are looking for Ultimate Grey and Illuminating in the wild, then look no further than the streets of Reno Tahoe. From our bright and colorful murals set against an urban backdrop to cloudy days and illuminating fall colors.

Life is Unfiltered in

Some scroll through the day. Others seize it. Go do something crazy. And tag it #RenoTahoe so we can see it.
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