Pantone’s Color of the Year – Reno Tahoe in Viva Magenta

Pantone has announced the color of the year, Viva Magenta! According to Pantone, Viva Magenta is a new pantone color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative in 2022. As we live in transformative times, Viva Magenta is a symbol that revels in pure joy, encouraging experimentation and self-expression without restraint. We must work to reinvent ourselves, our standards and adapt to the new physical and digital world. Viva Magenta displays a brave and fearless spirit just like Reno Tahoe. We encourage courageous creativity and imaginative expression, so what are you waiting for? Get out there and find some Viva Magenta in Reno Tahoe.

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