The “Wildest, Richest Rodeo in the West,” the Reno Rodeo is celebrating 104 years of wild west family fun. This 10-day rodeo has stretched into 11 with the addition of a kick-off concert sponsored by KBUL Radio. The Reno Rodeo is a PRCA (Professional Rodeo Cowboys Association) sanctioned sporting event and is a non-profit organization made up of over 900+ volunteers.