Scheels Sporting Goods

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Jul 08 - Aug 27: Lake Tahoe Shakespeare Festival

Jul 27 : MidTown Art Walk

Jul 01 - Jul 31: Artown

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Shopping at SCHEELS!

Featuring the hottest brands such as The North Face, Under Armour, Nike, adidas, and so on, SCHEELS has products that will help satisfy the shopping needs for your entire family!  Eighty-five plus specialty shops are encompassed within 248,000 square feet of retail space. 

The Reno Sparks SCHEELS features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection are the largest in Nevada with everything for toddlers to serious climbers and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts can experience world-class shops including golf, bike, ski, whitewater, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the state of Nevada, ranging from everyday shooters, to collectible guns valued at $20,000.

SCHEELS offers excellent customer service, and SCHEELS experts are available to help you find what you need.  We invite you to visit our store and turn your shopping trip into an experience that you’ll never forget.

Ferris Wheel

The Reno Sparks SCHEELS features a fully refurbished 1921 Ferris Wheel.  This 16-car amusement part ride is INSIDE the store and stands at 65-feet tall making this the largest Ferris Wheel in SCHEELS’ history.

The Ferris Wheel was invented in 1893 by George Washington Ferris, Jr., who just happened to have lived in Carson City, NV for a portion of his life.  As a tribute to George Ferris, SCHEELS has created a Ferris Wheel museum.  The museum is located on the first floor by the north registers.

Wanna go for a ride?
Purchase a $1 token at any available register.
You must be 36" tall to ride with an adult.
You must be 48" tall to ride by yourself.


The Reno Sparks SCHEELS features two 16,000 gallon aquariums, which is roughly the size of a normal swimming pool.  In order to keep the fish healthy, SCHEELS filters 75,000 gallons of water per hour through both aquariums.

The freshwater aquarium contains only freshwater fish that can be found in the state of Nevada.  If you look closely, you’ll notice that no trout are living in SCHEELS.  This is because Trout need to live in water than is less than 50 degrees, and in order for the other fish in the freshwater aquarium to survive, the water cannot be that cold.  Some examples of freshwater fish that you will see are: catfish, sturgeon, largemouth bass, smallmouth bass, blue gill, crappie, and red & green sunfish. 

The saltwater aquarium contains only saltwater fish and is home to fish that can be found in tropical/warm oceans.  Look closely and you will see four rare Hawaiian Black Trigger fish.  In fact, only 12 of the Hawaiian Black Trigger fish are released from the wild each year, and the Reno Sparks SCHEELS was lucky enough to give four of them a home.  The saltwater aquarium also features the State Fish of Hawaii (Humuhumunukunukuapua'a) as well as 5 sharks, 3 sting rays, and a beautiful coral structure that make the many other numerous saltwater fish feel like they are at home.

Come watch the Fish Feedings!
2:00pm Everyday:  Saltwater
Live diver will be in the aquarium for Sunday feedings.
3:00pm Everyday:  Freshwater
Live diver will be in the aquarium for Saturday feedings.

Walk of Presidents

The Walk of Presidents features 14 presidents from our American history.  The Walk of Presidents is located around the atrium on the 2nd floor of the Reno Sparks SCHEELS. Motion sensors will activate their recorded voices when customers walk past.  In addition, two of the Presidents are animated and will move while the recording is playing.

 The 14 Presidents are as follows:
Thomas Jefferson (animated)
Abraham Lincoln (animated)
George Washington
John Adams
James Madison
Andrew Jackson
Theodore Roosevelt
Woodrow Wilson
Calvin Coolidge
Franklin D. Roosevelt
Harry S. Truman
Dwight D. Eisenhower
John F. Kennedy
Ronald Reagan

Gramma Gina’s/Fudge Factory

Are you hungry yet? 
A great part about your experience in the Reno Sparks SCHEELS is you don’t have to leave to grab a bite to eat.  Gramma Ginna’s is a deli/restaurant located on the first floor (east side) of the store and features fresh elk and bison meat among their signature sandwiches.  Gramma Ginna’s also features soup, salad, desserts, and a kid’s menu!
9:00am - 10:30am:  Breakfast
10:30am - 7:00pm:  Lunch
Daily Special is featured Monday - Friday. 

But wait!  There’s more...
Gramma Ginna’s also serves Starbucks coffee, Italian Gelato and is home to the SCHEELS Fudge Factory, which features 32+ flavors of fudge.  SCHEELS encourages you to stop by and try a FREE sample of the fudge as well as their freshly cooked Bavarian Almonds.

Wildlife Taxidermy Mountain

What stands 35 feet tall and encompasses 800 square feet of the Reno Sparks SCHEELS?  The SCHEELS Wildlife Taxidermy Mountain features animals that can be found all over the state of Nevada.  Over 200 different animals live on the mountain inside SCHEELS.  The mountain also features a running stream in addition to monitors that give various facts about its taxidermy.

NASCAR Simulator

Have you ever wanted to be Tony Stewart, Dale Earnhardt, Jr., or Matt Kenseth?  Stop by SCHEELS and we’ll help make that dream a reality!  The NASCAR Simulator allows customers to experience what it’s like to drive a NASCAR as you test your skills in the Daytona 500.  Good Luck!
Hours of Operation:
9:00am - 9:00pm:  Monday - Saturday
10:00am - 6:00pm:  Sunday
$10 for driver
Driver must be at least 52" tall
$12 for drive plus passenger
Passenger must be at least 4 years old and over 40 lbs


SCHEELS was established in 1902 when Fred Scheel opened the very first SCHEELS Hardware store using money he’d earned from growing 300 acres of potatoes.  In the last 107 years, SCHEELS has expanded its business and now resides in 8 different states with its 23 stores.  Only one Hardware Store is still in existence and is located in Fargo, ND.  Over the years, SCHEELS has evolved into a retail store that offers more than just merchandise.  In fact, “Our goal is to be the best retailer in the USA in the eyes and mind of our customer." 

Visit them online at to learn more about SCHEELS.

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