Something new in one of Nevada’s oldest cities debuts Wednesday – Friday in the heart of Reno as the Dirt Live Off-Road Expo launches the Eldorado HDRA Reno 500 desert race week in Northern Nevada. Running from 2 p.m. – 5 p.m. on Wednesday and 10 a.m. until 7:30 p.m. on Thursday and Friday, the inaugural Dirt Live Off-Road Expo will be the epicenter of Reno’s resort corridor. The Dirt Live Off-Road Expo will be a dazzling festival of desert racing with manufacturers, aftermarket companies, exotic race vehicles on display and food vendors mixing it up with racers, crews and fans amid the backdrop of the famed Virginia Street showcase of the “Biggest Little City in the World”. The surreal scene will be enhanced even more with the sounds of several styles of live music emanating from the Monster Energy Stage along with the sounds and sights of the Monster Energy LivFast Freestyle Mx and Ninja stunt teams performances on Thursday and Friday. Downtown Reno will come alive as HDRA Racetown USA when the Dirt Live Off-Road Expo brings together desert racers, off-road enthusiasts, and exhibitors for three exciting action-packed days.
Under the famous Virginia Street arch, the Dirt Live Off-Road Expo in the Northern Nevada gaming city will gather the competitors of the High Desert Racing Association, aficionados of desert racing, and enthusiasts of all kinds, in a summertime festival atmosphere around the Monster Energy Stage and in the BFGoodrich Tires Hospitality area.
The Dirt Live Off-Road Expo will combine the action and excitement of the Monster Energy Livfast Freestyle Motocross and two-wheel asphalt motorcycle stunt teams, and nationally known musical artists on the Monster Energy Stage, with award winning Eldorado Hotel Casino cuisine, famous Reno hospitality, contests, exhibits, and seminars for racers, fans, and enthusiasts. There will also be celebrity/racer autograph sessions throughout the three days of the expo. Based in the Reno/Sparks area, the Monster Energy LivFast Freestyle Motorcycle stunt team will have four performances on both Thursday and Friday.
Event officials have announced that the hours on Wednesday at the expo on Virginia Street will be 2 p.m. to 5 p.m. while the extended hours on both Thursday and Friday will be 10 a.m. to 7:30 p.m.
Live coverage of the expo will also air on all three days on the Dirt LiveHD internet coverage broadcast at www.dirtliveexpo.com.
Industry suppliers and manufacturers will be part of the Dirt Live Off-Road Expo’s unique brand engagement environment as the “Biggest Little City in the World” rolls out the red carpet for hardcore desert racers, motorcycle, rock crawling and other enthusiasts, from throughout northern California, Nevada, Arizona and the West. Helping the increase the enjoyment factor of the festivities for the three days will be a veritable truckload of photogenic Monster Energy Girls.
Additionally on Friday, the street will fill up with over 100 race trucks, race cars and race motorcycles as officials perform technical inspections for competition in the Eldorado HDRA Reno 500 desert race and the Reno Extreme AMA National Hare and Hound Series races the following day at the Tahoe Reno Motorplex. The general public and race enthusiasts will mingle with racing officials, drivers, and teams to enjoy autograph sessions, photo opportunities, and more in the wide-open Virginia Street pit area.
A colorful addition to Friday’s contingency activities will be the Monster Energy HDRA Pit Crew Challenge to be held at 10:30 a.m. adjacent to the Monster Energy Stage at the intersection of 4th Street and Virginia Street.
Thursday and Friday, two short courses at the Tahoe Reno Motorplex will host enthusiasts, manufacturers, and suppliers, in continuous product and vehicle demonstrations, ride and drives and product reviews. Complimentary shuttle service between downtown Reno and the Tahoe Reno Motorplex will give the public and enthusiasts access as never before to the desert racing experience.
On the three days of the Expo both the Eldorado and Silver Legacy Hotels will have designated HDRA Pit Stop bars with beer and Monster Energy drink specials along with continuous video replay of the 2012 HDRA races.
The Dirt Live Expo will be groovin’ on Thursday and Friday at the Monster Energy Stage at the 4th street Plaza on Virginia Street with continuous high-energy musical entertainment. There will be Monster Energy DJs both days and four different bands will rock the house.
On Thursday, Weird Science will play from Noon to 3:30 p.m. followed by Steel Breeze from 4 p.m. to 7:30 p.m. Friday’s lineup will have Audio Box blaring from Noon to 3:30 p.m. followed by the intriguing sounds of the Unauthorized Rolling Stones from 4 p.m. to 7:30 p.m.
On Thursday the official HDRA Racetown USA pre-race party will be held at Rum Bullions inside the Silver Legacy from 7 p.m. to 2 a.m. The party will include a live DJ, Monster Energy drink specials, the Monster Energy Girls and Monster Energy swag giveaways for a variety of prizes including a Wide Open Excursions-Reno two-person, half day off-road excursion.
On Saturday it’s down to serious business as a twinbill is slated for the Tahoe Reno Motorplex, located 20 minutes east of downtown Reno at exit 32 (USA Parkway exit) on Interstate-80 as Round 3 of the 2013 HDRA Desert Series and Round eight of the AMA National Hare and Hound motorcycle series will run simultaneously.
Over 60 entries from a dozen U.S. States as well as Columbia, Mexico and New Zealand entered in 15 classes for race cars and race trucks will be competing in the 2nd Annual Eldorado HDRA Reno 500 which will start at 9:00 a.m. on Saturday. The course will be open for 18 hours in the elapsed-time race, but the fastest vehicles are expected to finish in about seven hours. Also at the Tahoe Reno Motorplex Saturday, starting at Noon will be motorcycles battling in the Reno Extreme, a six-hour endurance race.
While the race courses will be different, the spectator area on a elevated plateau overlooking start/finish with sight lines of more than 12 miles of the race course will make viewing safe and among the best in all of desert racing. The area will also have food and beverage vendors, a beer garden with Monster Energy drink specials, Monster Energy Girls and three performances by the Monster Energy LivFast Freestyle motorcycle stunt team. One-price admission to enjoy both races is $10 per person.
RV and camping facilities are also available at the Tahoe Reno Motorplex. Fee is $20 per night, per camp site with designated viewing areas.
The featured Trophy Truck racing division for high-tech, 850 horsepower unlimited production trucks along with the unlimited Class 1 for open-wheel desert race cars and Class 10 for limited-engine open-wheelers will hold a special qualifying session over a short-section of the course at 1:30 p.m. on Thursday to determine their respective starting positions, by class. The starting grid for the other classes was determined by Tuesday night’s live drawing at the Eldorado Hotel and Casino.
This year’s Tecate SCORE Baja 500 (held June 1-2) and this weekend’s Eldorado HDRA Reno 500 are part of a special program where the combined best qualified car/truck finisher will receive a special entry packages into the 2014 Dakar Rally in South America. Regulations and other information on Dakar Challenge 2013 are available at http://www.dakar.com/dakar/2013/us/dakar-challenge.html.