If Partnership Funding is approved, the event will be required to sign an RSCVA contract agreeing to the terms and conditions of the partnership which includes the sponsor amenities to the RSCVA, issue a General Liability Insurance Policy naming the RSCVA as additional insured ($1,000,000 per occurrence and $2,000,000 general aggregate) and provide an Additional Insured Endorsement.
Partnership funding awards will be disbursed in two installments. A partial payment of 50% will be made upon receipt of the signed contract, confirmation of event’s marketing plan and confirmation of two or more Washoe County lodging partners/sponsors. The remaining 50% payment will be made after the event takes place, subject to completion of contractual agreements, sponsorship amenities and a post-event report to the RSCVA.
Failure to submit all of the required information and documents by the final application deadline will result in disqualification. Submitting an application does not guarantee Partnership Funding will ultimately be awarded.
All applications will be evaluated at a closed-door review session. Funding allocation recommendations will be based on: information provided in the application and supplemental documents, how event compares to other category applicants, the amount of funding available versus the total number of applicants, and the destination's current situation analysis. Events will only be compared against other events in their respective category (Emerging, Established, and Legacy). Because applicants do not attend the evaluation session, it is imperative that their application and supplemental material communicate complete and accurate information. The funding allocation recommendations will then be presented to the RSCVA Marketing & Sales Committee for review and discussion and ultimately to the RSCVA Board of Directors for possible approval.
Recommendations are based on qualitative, rather than quantitative analysis which include the following considerations:
Is the application complete; were all questions answered and required information provided? Was the submitted information reasonable, viable and convincing?
• Event Dates:
Does event occur in a "need" period or during an already busy visitor season? Would the absence of the event adversely affect lodging occupancy?
• Annual Occurrence:
Does event have potential for longevity? Is there a term limit regarding the number of years that event can/will be held in the destination? Will the event be held annually?
What is event attendance, including participants (if applicable) and spectators? What percentage of attendance is estimated to be locals versus out-of-market visitors? Can event expand upon their current attendance or are there short-term capacity concerns?
• Room Nights:
What are room night projections? Is there a potential for growth in overnight stays with additional marketing efforts? Is the funding request reasonable compared to the room nights that can be generated as a result?
• Uniqueness and Appeal:
Is event unique and/or iconic to the destination? Are there similar events in primary visitor markets? Would the event appeal to potential visitors? Does it have prospect for growth and long term sustainability?
• Washoe County Affiliation:
Does event occur in Washoe County or demonstrate the ability to generate room nights in Washoe County? If event occurs outside of Washoe County or takes place in multiple locations (in and out of Washoe County), does it generate significant room nights in Washoe County and promote Washoe County as the primary bed base?
• Out-of-Market Awareness:
Does event have the ability to generate out-of-market awareness for the destination that increases the likelihood of attracting overnight visitors? (Awareness can be in the form of traditional advertising, social media, web-based efforts or PR equivalency). Does it support Reno Tahoe USA branding and messaging?
Is event financially stable? Is the funding request less than 25% of the event’s cash operating budget? Is event dependent on RSCVA funding in order to occur? In the case of a new event, does it have a realistic plan to sustain through “year one” (such as revenue and expense projections, marketing plan, estimated attendance and room nights).
• Funding Use:
Does RSCVA funding make a difference? Did event provide details about how RSCVA Partnership Funding would augment their marketing, advertising and promotional efforts? Would a reduced award, or no award, negatively impact event’s ability to maintain or grow their promotional efforts?
• Lodging Partnerships:
Will event establish partnerships with at least two Washoe County lodging properties (in the form of room block, sponsorships, venues or marketing support)? Are lodging partners acknowledged and promoted on event's website?
• Television or Webcast Affiliation:
Will event air on network TV, cable TV or Webcast as a scheduled broadcast? Is the broadcast professionally produced and does it positively highlight the destination?
• Sponsor Amenities:
Can event extend sponsorship amenities to the RSCVA that provide an opportunity to broaden its own marketing and sales efforts?
Does event take place in an RSCVA facility? If so, does it receive facility concessions?
• Event Producer/Promoter:
Does event have professional, turnkey management? Is it produced by paid staff or by volunteers?