The completed application and required supporting documents must be submitted by the final deadline in order to be considered by the Partnership Funding Advisory Panel. If an applicant’s event occurs close to, or after the application deadline, information from 2013 can be used in lieu of 2014 information, when appropriate.
If you would like RSCVA staff to assess your submission and provide feedback, your application and supplemental documents must be received by Monday, October 6, 2014 (5:00pm PST). Staff will then review your documents and provide guidance about missing or incomplete sections. Events can then modify and resubmit their final application by the final deadline of November 6. Review and feedback by RSCVA staff does not guarantee that an event will receive Partnership Funding. This is a trial submission, of sorts, that could be helpful to first-time applicants. Events are not required to participate in early submission.
Final Deadline for Submission:
2:00pm (PST) on Thursday, November 6, 2014
If an event does not desire advance review and feedback by RSCVA staff, the final deadline for submission of applications and supplemental documents is Thursday, November 6, 2014 (2:00pm PST). However, applicants are encouraged to submit prior to the final deadline for flexibility to augment their submission, and to provide a cushion for unexpected delivery delays. Applications and supplemental materials cannot be accepted after the final deadline.
The RSCVA Special Events Manager is happy to meet with an event representative at any time to discuss the Partnership Funding program as well as the submission process.
It is the responsibility of the applicant to confirm with the
Special Events & Marketing Manager that their application and supporting documents were complete and received by the deadline.
Applications and supplemental documents can be submitted electronically
or by hard copy.
Note: the RSCVA is limited to 5MB of incoming emails.
Large files or multiple attachments may necessitate sending them in
Special Events & Marketing Manager
4001 South Virginia Street, Suite “G”
Reno, NV 89502-6019
Partnership Funding Timeline:
Monday, October 6, 2014: Optional Early Submission Deadline
Thursday, November 6, 2014: Final Deadline for Submission
December 2014: Advisory Panel Reviews Applications, Makes Award Recommendations
January 2015: RSCVA Marketing & Sales Committee Review of Panel Recommendations
January 2015: RSCVA Board of Directors Review and Approval
2015 (ongoing): Contracts Prepared for 2015 Funding Recipients
If Partnership Funding is approved, the applicant will be required to sign an RSCVA contract agreeing to the terms and conditions of the partnership (which includes an itemization of the sponsor amenities that the RSCVA shall receive), issue a General Liability Insurance Policy naming the RSCVA as additional insured, and provide an Additional Insured Endorsement.
Partnership funding awards will be disbursed in two installments. A partial payment of 50% will be made upon receipt of the signed contract, confirmation of event’s marketing plan and confirmation of two or more Washoe County lodging partners/sponsors. The remaining 50% payment will be made after the event takes place, subject to completion of contractual agreements, sponsorship amenities and a post-event report to the RSCVA.
Partnership Funding applications will be reviewed by RSCVA staff to ensure that all required materials have been provided. Failure to submit all of the required documents by the final application deadline will result in disqualification.
Following staff review, all applications will be evaluated by an anonymous, independent Advisory Panel representing community stakeholders and event professionals. Applicants do not attend the review session, therefore it is imperative your application and supplemental material communicate complete and accurate information.
The Advisory Panel will evaluate and discuss each application. Events will only be compared against other events in their respective category (Emerging, Established, and Legacy). The Advisory Panel will make Partnership Funding award recommendations based on: analysis of the event based on information provided in the application and supplemental documents, how the event compares to other category applicants, the amount of funding available, and the destination's current situation analysis.
In January 2015, the Advisory Panel’s award recommendations will be presented to the RSCVA Marketing & Sales Committee for review and discussion, following by the RSCVA Board of Directors for final approval.
Submitting an application does not guarantee Partnership Funding will be awarded. In lieu of a cash award, the RSCVA may elect to provide in-kind marketing assistance or other in-kind support isntead.
The advisory panel will consider the following in their discussion and evaluation:
- Was the application complete? Were all questions answered and required information provided? Was the information submitted reasonable, viable and convincing?
- Does the event occur in Washoe County or demonstrate the ability to generate room nights in Washoe County?
- Does the event have the ability to generate out-of-market awareness for the destination that increases the likelihood of attracting overnight visitors? (Awareness can be in the form of traditional advertising, social media, web-based efforts or PR equivalency). Does it support Reno Tahoe USA branding and messaging?
- Does the event receive nationally broadcast TV, cable or webcast coverage? Is the broadcast professionally produced and does it positively highlight the destination?
- What kind of sponsorship amenities could be extended to the RSCVA to broaden and support our own marketing, messaging and sales efforts?
- Event attendance, including spectators and participants (if applicable): what percentage is estimated to be locals versus out-of-market visitors?
- Is the event unique to the destination as well as in our primary feeder markets? Would it appeal to potential visitors? Does it have potential for longevity?
- Room night estimates and potential for growth?
- Lodging partnerships: will the event establish partnerships with at least two Washoe County lodging properties?
- Timing of event dates: does it occur in a "need" period or during an already busy visitor season?
- Does the event have professional, turn key management?
- Is the event financial stable?
- Did the event provide a detailed explanation about how RSCVA Partnership Funding could augment their marketing, advertising and promotional efforts? Does RSCVA funding make a difference?
- Does event take place in an RSCVA facility?
RSCVA Sponsor Amenities:
Partnership Funding is viewed as a sponsorship; therefore, the potential amenities that the event can extend to the RSCVA will be considered by the Advisory Panel when determining award recommendations.
Sponsorship elements that provide the RSCVA the opportunity to introduce or reinforce our own brand/message, specifically out-of-market, are desirable in support of our mission to attract overnight visitors and increase destination awareness.
Refer to the attached Partnership Funding Application Explanation and Instructions document for more details.