This Week



Best Rates Program

Program Definition

Each Reno-Tahoe hotel property participating in the Best Rates program must ensure, on an ongoing basis, that the Best Rates – i.e., the LOWEST ROOM-RATES posted on any given website for any specific room-night(s) at that property – are always offered on the hotel’s own website via a link from the website, and not on other websites, such as travel wholesale (a.k.a. ‘Merchant Model’) websites, although the same rate(s) can appear on both/all.