Travel to Reno Tahoe USA
2012-04-21
The campaign is based upon the
region’s new brand positioning statement, which represents the essence of the
destination today and into the future, according to Baum.
“Reno Tahoe USA is a friendly,
four season resort destination – in a spectacular natural setting – that offers
world class attractions, activities and events to excite the passions of almost
anyone.”
Partner casino-hotel properties
are also lending support through the creation of “Passion Packages” that
provide an easy way for visitors to purchase multiple activities along with
their guestroom. Local resorts have invested more than $450 million in
expansions and upgrades in just the past five years, including; two world-class
spas, a handful of fine dining locations as well as casual eateries serving
monumental portions, thousands of new and renovated rooms, new nightclubs and
wine bars.
You can partake in the
festivities of the Reno Beer Crawl on the fourth Saturday of every month.
Sometimes, those crawls are themed and the result is a downtown Reno filled
with Vampires/Superheroes/Pirates/Santa’s. Each December, the Santa Pub Crawl ends
with thousands of “happy” elves and Santa Claus aficionados huddled around the
historic Reno Arch. This one is also a charity event. (http://renobeercrawl.com/) If your palate is more geared toward vino, you
can tour the great shops and restaurants throughout the Reno Riverwalk District
on the Wine Walk, held the third Saturday of every month. http://www.renoriver.org/wine.html
The Truckee River runs right
through the heart of downtown Reno, and is a beautiful sight whether it’s
during the month-long Artown arts and culture celebration (www.RenoIsArtown.com) in the heat of July,
or a crisp stroll beside its snowy banks in the winter. Artown, amongst other
July events, fills 30 of the roughly 290 days of special events to be enjoyed
in Reno Tahoe. There are far too many special events that make Reno Tahoe an
exciting and worthwhile visit, so here’s an abridged mention: The country’s
largest classic car, and Rock ‘N Roll, festival (www.HotAugustNights.com); The great
works of William Shakespeare before a backdrop of the nation’s highest alpine
lake (www.LakeTahoeShakespeare.com);
The PGA’s Reno-Tahoe Open (www.RenoTahoeOpen.com);
Pigging out on 100 tons of ribs in a national BBQ competition (www.NuggetRibCookoff.com); Hot Air
Balloon Races (www.RenoBalloon.com);
Jet and propeller plane races (www.AirRace.org);
and, Camel races (www.VisitVirginiaCityNV.com).
Hiking, kayaking and mountain
biking are very popular in the spring and summer months. And you can test your
mettle on the world’s tallest rock-climbing wall at CommRow (www.CommRow.com) overlooking the Reno Arch
all year long! Eighteen ski resorts and more than 50 golf courses within an
hour-and-a-half. Lake Tahoe, the Truckee River and Pyramid Lake are also a few
great places to drop a line and reel ‘em in! Scheels and Cabela’s also have
two, HUGE, locations for you to stock up on all your needs before heading out
into the great Nevada wilderness. Reno Tahoe USA is such a great place to enjoy
the outdoors, you can even do your shopping there! Two outdoor malls, one in
south Reno (http://www.thesummitonline.com/reno/)
and one in Sparks (www.ExperienceLegends.com),
provide great shopping and dining options while enjoying the warm Sierra sun.
Enjoy professional sports right
here in the Truckee Meadows! The Reno Aces are a AAA baseball team, playing in
the new Reno Aces Stadium adjacent to great restaurants in The Freight House
District. In fact, the 2012 Triple-A All-Star Game will be played at Aces
Stadium right here in the Biggest Little City in the World! Reno is also home
to the NBA D-League Reno Bighorns, which hosted the NBA D-League Showcase in
2011.
No matter what you’re passionate about,
we’re confident there is enough excitement, and more than enough activities, to
plan a trip around a group of people with differing areas of interest.
