Travel to Reno Tahoe USA

2012-04-21

  The Reno-Sparks Convention & Visitors Authority recently launched a new tourism marketing campaign that asks the simple question, “What’s your passion?”
 
According to Christopher Baum, RSCVA President and CEO, “The campaign is designed to inform potential visitors that whatever their personal passion, Reno Tahoe USA has what they’re looking for. If she loves a day at the spa and he wants to golf eighteen holes – or he loves to kayak and she loves blackjack – they can both fulfill their personal passions in the Reno/Sparks/Tahoe area by day… before getting together for some passion of a different type by night.”
 
The campaign is meant to appeal to adventure seekers, festival fanatics, nature lovers, entertainment connoisseurs, professional shoppers, gaming fans, sports nuts, romantics and urban explorers of all ages, backgrounds and lifestyles.  
 
The campaign is based upon the region’s new brand positioning statement, which represents the essence of the destination today and into the future, according to Baum.
 
“Reno Tahoe USA is a friendly, four season resort destination – in a spectacular natural setting – that offers world class attractions, activities and events to excite the passions of almost anyone.”  
 
Partner casino-hotel properties are also lending support through the creation of “Passion Packages” that provide an easy way for visitors to purchase multiple activities along with their guestroom. Local resorts have invested more than $450 million in expansions and upgrades in just the past five years, including; two world-class spas, a handful of fine dining locations as well as casual eateries serving monumental portions, thousands of new and renovated rooms, new nightclubs and wine bars.
 
You can partake in the festivities of the Reno Beer Crawl on the fourth Saturday of every month. Sometimes, those crawls are themed and the result is a downtown Reno filled with Vampires/Superheroes/Pirates/Santa’s. Each December, the Santa Pub Crawl ends with thousands of “happy” elves and Santa Claus aficionados huddled around the historic Reno Arch. This one is also a charity event. (http://renobeercrawl.com/)  If your palate is more geared toward vino, you can tour the great shops and restaurants throughout the Reno Riverwalk District on the Wine Walk, held the third Saturday of every month. http://www.renoriver.org/wine.html   
 
The Truckee River runs right through the heart of downtown Reno, and is a beautiful sight whether it’s during the month-long Artown arts and culture celebration (www.RenoIsArtown.com) in the heat of July, or a crisp stroll beside its snowy banks in the winter. Artown, amongst other July events, fills 30 of the roughly 290 days of special events to be enjoyed in Reno Tahoe. There are far too many special events that make Reno Tahoe an exciting and worthwhile visit, so here’s an abridged mention: The country’s largest classic car, and Rock ‘N Roll, festival (www.HotAugustNights.com); The great works of William Shakespeare before a backdrop of the nation’s highest alpine lake (www.LakeTahoeShakespeare.com); The PGA’s Reno-Tahoe Open (www.RenoTahoeOpen.com); Pigging out on 100 tons of ribs in a national BBQ competition (www.NuggetRibCookoff.com); Hot Air Balloon Races (www.RenoBalloon.com); Jet and propeller plane races (www.AirRace.org); and, Camel races (www.VisitVirginiaCityNV.com).
   
 
Hiking, kayaking and mountain biking are very popular in the spring and summer months. And you can test your mettle on the world’s tallest rock-climbing wall at CommRow (www.CommRow.com) overlooking the Reno Arch all year long! Eighteen ski resorts and more than 50 golf courses within an hour-and-a-half. Lake Tahoe, the Truckee River and Pyramid Lake are also a few great places to drop a line and reel ‘em in! Scheels and Cabela’s also have two, HUGE, locations for you to stock up on all your needs before heading out into the great Nevada wilderness. Reno Tahoe USA is such a great place to enjoy the outdoors, you can even do your shopping there! Two outdoor malls, one in south Reno (http://www.thesummitonline.com/reno/) and one in Sparks (www.ExperienceLegends.com), provide great shopping and dining options while enjoying the warm Sierra sun.  
 
Enjoy professional sports right here in the Truckee Meadows! The Reno Aces are a AAA baseball team, playing in the new Reno Aces Stadium adjacent to great restaurants in The Freight House District. In fact, the 2012 Triple-A All-Star Game will be played at Aces Stadium right here in the Biggest Little City in the World! Reno is also home to the NBA D-League Reno Bighorns, which hosted the NBA D-League Showcase in 2011.  
 
No matter what you’re passionate about, we’re confident there is enough excitement, and more than enough activities, to plan a trip around a group of people with differing areas of interest.