First-Ever Lake Tahoe Restaurant Week Is September 5-12

2010-04-29

(NORTH LAKE TAHOE, California/Nevada) - Lake Tahoe's first-ever Restaurant Week showcases High Sierra fine dining, giving local food aficionados and visitors an opportunity to enjoy the best in mountain cuisine Sunday, September 5 (Labor Day weekend) through Sunday, September 12.
There are no passes, tickets or coupons needed to take part in Lake Tahoe Restaurant Week. Instead guests simply visit their favorite participating restaurants - both new and established eateries and bistros are taking part - offering three-course, prix-fixe menus throughout the Tahoe-Truckee region for $20, $30 and $40 per person.
"Lake Tahoe Restaurant Week was designed to put the spotlight on the stellar chefs and charming restaurants that make up the Tahoe-Truckee dining scene," said Lake Tahoe Restaurant Week Event Producer Pettit Gilwee. "Many of which are located in historic venues and provide menus based on local, organic and seasonal cuisine. But the event is also geared to hit home Lake Tahoe's idyllic fall season, with its spectacular foliage and warm weather that makes for fantastic hiking, kayaking, mountain biking and other outdoor activities."
According to Gilwee, she anticipates 30 restaurants participating in this year's event, approximately 15 in South Lake Tahoe and 15 in the North Lake Tahoe-Truckee region, growing to 50 to 60 restaurants over the next few years.
"Lake Tahoe Restaurant Week is all about collaborating and leveraging marketing dollars to better sell the destination as a whole," said Gilwee. "The visitor doesn't know state lines and they sure don't know county lines. And if they do, they don't care. They know Lake Tahoe, and Lake Tahoe Restaurant Week is intended to give them another reason to extend their vacation plans or visit during a non-traditional time of year to take part in something we all love to do - eat fantastic food!"
The Lake Tahoe Visitors Authority, Lake Tahoe South Shore Chamber of Commerce, North Lake Tahoe Visitors Bureaus and the North Lake Tahoe Chamber of Commerce recently came onboard as presenting sponsors of the event.
"Special events sell a destination," said Executive Director Carol Chaplin of the Lake Tahoe Visitors Authority. "It motivates potential guests who might be thinking about booking Tahoe to actually take that next step and do it."
This isn't the first time that North Lake Tahoe and South Lake Tahoe have teamed up to sell Lake Tahoe as one destination. Both visitor bureaus have worked together in the past from online to traditional advertising to influence visitor behavior.
"It's simply a stronger message," said Tourism Director Andy Chapman of the North Lake Tahoe Resort Association, who along with the Incline Village Crystal Bay Visitors Bureau makes up the North Lake Tahoe Visitors Bureaus. "To have one Lake Tahoe Restaurant Week each year that travelers can mark on their calendars is ideal, rather than confuse consumers with separate events on each shore held at different times. Not to mention, we'll get better reach and media coverage through our joint efforts."
Gilwee is also working with other tourism bureaus, organizations and chambers of commerce throughout the region to secure sponsorships and grants. Tahoe Quarterly Magazine, Lake Tahoe Traveler Touch Tour, Edible Reno-Tahoe Magazine and Sierra Heritage Magazine are Media Partners of the event, as is the Sierra Sun, North Lake Tahoe Bonanza, Chow, Lake Tahoe Action and the Tahoe Daily Tribune.
The Tahoe City Downtown Association is an event Community Partner.
Lake Tahoe officially got on the foodie map 25 years ago with the inception of the Lake Tahoe Autumn Food and Wine Festival, a three-day event that provides cooking seminars with celebrity chefs, private wine tastings and a gourmet marketplace. This year, the annual event is scheduled for the later part of Lake Tahoe Restaurant Week, September 10-12, outside at the Village at Northstar.
    To learn more about Lake Tahoe Restaurant Week, a list of participating dining establishments and menus, sponsorship opportunities, and how to take part, visit www.TahoeRestaurantWeek.com or call Pettit Gilwee Public Relations at 530-583-2138.

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