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Today & Tomorrow




 Truckee River Railroad
The railroad cuts throug
downtown Reno and Sparks,
following the winding rapids
of the Truckee River, and
ushers visitors and
merchandise to and
through the area.
Perhaps the best way to describe the Reno-Tahoe region today is "America's Adventure Place," thanks to the abundant outdoor recreation, arts & culture, and gaming & nightlife.  Its fast-growing population and the effects of competition to the region's gaming and tourism-based economy have brought about significant changes spawning new ideas, development and a community effort to plan for the region's future.

Reno, Sparks, Carson City and Lake Tahoe are among the fastest growing communities in the West. Today, these cities are experiencing an evolution of sorts with a great number of expansion and renovation projects, new business and job development, housing projects and golf resorts, new attractions and leisure activities. You'll also find an emphasis on arts and culture and community partnerships taking place in the region.

Increased competition for the region's gaming and tourism-based economy are also of great concern to city and tourism officials. The proliferation of gaming has now reached 48 states in some form. Native American Reservation Casinos located within Reno/Lake Tahoe's traditional core markets are drawing customers who previously traveled to this area to gamble.

Today, local government officials along with leaders in the gaming and tourism industry are working diligently to find new ways of marketing the region and improving its product. More than $ 1 billion worth of development is planned and funded for Reno and Sparks combined, and South Lake Tahoe has $250 million earmarked for redevelopment and improvement plans to its downtown. These redevelopment projects will result in a fresh look with new attractions and amenities appealing to visitors and locals alike.

Efforts to continue diversifying the economy will also help offset the effects of gaming and tourism competition. The business climate has recently attracted a slew of new companies to the area. Industrial, technology, manufacturing, retail and even the motion picture industry now play a vital role in the area's future.

 
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