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Vision

Reno-Tahoe Marketing Vision

Reno-Tahoe: America's Adventure Place
Achieve global recognition as THE gaming destination of choice for leisure and convention travelers who prefer -- in whole or in part -- four seasons of natural beauty, unparalleled outdoor recreation and adventure, and top-name entertainment among a foundation of amenities and services.

Key Strategies and objectives:
  • Develop and execute research program
  • Advertising and media buys
  • Coordinate programs cooperatively with agencies and marketing partners
  • Execute public relations and communications plan
  • Establish Marketing Advisory Boards
  • Identify cooperative partnership programs
  • Continue Web Development
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