Research & Reports
Please click on the 2008 Research & Reports.
The RSCVA's Marketing Department tracks the various tourism trends in the county as well as managing strategic research projects. The 2006 Visitor Profile Study is available for a fee.
The following research, statistics and reports are available on-line. Go to the Download Research area listed above. Please wait for the reports to FULLY download before trying to scroll down. If it does not fully download the program will freeze and the report will be unreadable.
| Title | Description | Date | ||||||
| RSCVA 2006 Marketing Statistics Report | This 45-page statistical report contains all tourism-related statistics for Washoe County for the 2006 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. | June, 2007 | ||||||
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This annual report was prepared in conjunction with the RSCVA's outside auditing firm, Kafoury, Armstrong & Co. The report is 94 pages. |
June 30, 2005 (posted October 2005) | |||||||
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The 2005-2006 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales. |
August 2005 | |||||||
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This 45-page statistical report contains all tourism-related statistics for Washoe County for the 2004 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. |
June 2005 | |||||||
| RSCVA FY 2004-2005 Marketing and Sales Plan
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The 2004-2005 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales. | July 2004 | ||||||
| RSCVA 2003 Marketing Report | This 26-page statistical report contains all tourism-related statistics for Washoe County for the 2003 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. | April 2004 | ||||||
| RSCVA FY 2003-2004 Marketing and Sales Plan | The 2003-2004 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales. | June 2003 | ||||||
| RSCVA 2002 Marketing Report | This 26-page statistical report contains all tourism-related statistics for Washoe County for the 2002 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. | August 19, 2002 | ||||||
| RSCVA 2001 Marketing Report | This 25-page statistical report contains all tourism-related statistics for Washoe County for the 2001 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. | October 17, 2002 | ||||||
| RSCVA 2002-2003 Marketing & Sales Plan | The 2002-2003 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales. | August 19, 2002 | ||||||
| Convention Sales Goals 2001-2002
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Convention Sales Goals 2001-2002 presentation given by RSCVA CEO Jeff Beckelman. |
2001 | ||||||
| Action Plan 2000-01 | This is a PDF of the Reno-Sparks Convention & Visitors Authority Sales & Marketing Plan Update for 2000-01.
User-Friendly Versions
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2001 | ||||||
| RSCVA Research Results, 9/27/2000 | This is a PDF of the PowerPoint presentation delivered at the September 27, 2000 RSCVA Marketing Council and contains an overview of the research results from Sacramento, Bay Area, Fresno, Los Angeles, Portland, Seattle, Dallas and Phoenix.
User-Friendly Versions
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2000 | ||||||
| 1999 Annual Marketing Report | This 40-page statistical report contains all tourism-related statistics for Washoe County for the calendar year just past, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. A limited number of hard copies of the Marketing Report will also be available for $30.00 each.
User-Friendly Versions
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1999 | ||||||
| 1999 Visitor Profile Study-Final Report | Each year 2,500 visitors are interviewed at 26 gaming and non-gaming locations in the Reno-Sparks area on an on-going basis. The Visitor Profile Study recaps in considerable detail the results of this survey, which include demographics, attitudes, activities, spending habits and more, of the area's visitors. Relevant cross tabulations and analyses are included. A limited number of hard copies of the Visitor Profile Study Final Report will also be available for $30.00 each. | 1999 |
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To download a printable version of a report or research, click on the specific document from the list. NOTE: To view the above information, you must have Adobe Acrobat installed on your computer. If you do not have it, please click on the icon below to download it for free.  |
Other research is conducted or purchased periodically for strategic planning purposes. Should you have a specific need not met by the above reports, please call Deanna Ashby at 775-827-7750 or e-mail dashby@rscva.com for assistance or an appropriate referral.
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