Achieve global recognition as THE gaming destination of choice for leisure and convention travelers who prefer -- in whole or in part -- four seasons of natural beauty, unparalleled outdoor recreation and adventure, and top-name entertainment among a http://www.visitrenotahoe.com/about-us/marketing/vision.html/ Sat, 25 May 2013 01:02:58 +0100 WebGen + FeedCreator 1.7.2-ppt Thu, 20 Sep 2012 18:01:08 +0100 http://www.visitrenotahoe.com/about-us/marketing/vision.html/ OverviewThe marketing department functions as an in-house advertising agency to support sales efforts for theentire organization.  This ability to complete a majority of the RSCVA's marketing projects has proven to be cost effective and time-efficient. In certain circumstances the marketing department contracts with vendors and consultants to tap into complimentary areas of expertise including research, media buying and public relations. The marketing department also ensures that the messaging of the destination brand is incorporated and integrated in all possible marketing efforts.Marketing MissionTo develop and implement a strategic marketing effort promoting the Reno Tahoe regional destination brand identity locally, regionally, and nationally, with the ultimate goal of driving overnight visitation to Reno Tahoe lodging properties featuring local amenities, attractions and events; thereby enhancing the economic benefit and quality of life for northern Nevada.Marketing ObjectivesPromote destination as Reno Tahoe USASupport meetings, conventions, special events, and travel industry sales effortsDevelop and implement RSCVA facility marketing programs (i.e. RSCC, RSLEC, REC, NBS,  and Wildcreek Golf Course)Position RSCVA as the leader in enacting change in the community and hospitality industry Thu, 20 Sep 2012 18:01:08 +0100 en_850_296_0 http://www.visitrenotahoe.com/about-us/marketing/vision.html/ Vision Thu, 20 Sep 2012 18:01:08 +0100 en_852_296_0