RSCVA Partnership Funding

2014 Application

Helpful Hints:
(1)    Information about the RSCVA Special Event Partnership Funding program can be accessed on VisitRenoTahoe.com/about-us/marketing/special-events.  It is recommended that applicants review all details, explanations and definitions provided on this website before submitting an application. 
(2)    The required supporting documents should substantiate and detail the information provided in this application.  
(3)    Items marked with an asterisk are mandatory fields and must be filled in; blank fields may cause a submission error in some browsers and result in having to re-enter all data.
(4) If you want a copy of this online application for your files, you must print the application before hitting the “submit” button on this form. Once the application has been submitted, it is not accessible to make a copy.

Event Overview

 
*Event Name:   
*Event Date:   
*Event Description
Provide key highlights and information about the event.  Your supporting documents provide the opportunity for comprehensive event information.
 
 
*Where will the event take place?   
*Would you consider holding the event at an RSCVA facility?  Yes   No
(Reno-Sparks Livestock Event Center, Reno Events Center, National Bowling Stadium, Reno-Sparks Convention Center)
 
*Is this currently (or will this be) an annual event in the destination?   Yes   No  
*How many years has the event occurred in the destination?
 
*Will there be a charge for spectators to attend the event?   Yes   No  
  If so, how much? 

 
*Anticipated lodging partners for 2014?
Funding recipients must establish partnerships with at least two Washoe County lodging facilities. Partnership agreements can be varied, including: cash or in-kind sponsorship, room block, special room rate for event, venue location or marketing/promotional support.
 
 
 
  Identify the Washoe County lodging properties that event partnered with in 2013. 
If 2014 will be the first year the event is held in this destination, mark "n/a".
 
 
 
*Which category does the event fall under?
 
 Emerging Event
An event that is in its first five years of existence in the destination. This includes new events that are off-shoots of existing events, but slated to occur separately and at a different time of year from the original event.
 
 Existing Event
An event that has been in existence for more than five years in or out of the destination.
 
 Legacy Event
An event that has been in existence in the destination for more than 10 years, generates an estimated 5,000 room nights or obtains at least $250,000 in quantifiable out-of-area marketing exposure.
 
   

Contact Info

 
*Event Organizer/Host Organization:   
*Contact Person: 
 
*Address:   
*City:  
*State:                                                                  *Zip:  
*Office Phone:                                Fax:
 
  Cell Phone: 
 
*Email:  
*Event Website:  
  YouTube Link:
 
  Facebook Fan Page URL: 
 
  Twitter Handle:
 
   
*Event Director or Producer: 
 
*Address:  
*City: 
 
*State:                                                                  *Zip: 
 
*Office Phone:                                Fax: 
 
  Cell Phone:
 
*Email: 
 
  What other events have been produced by this individual or host organization?
 
 
   

Attendance and Room Nights

Refer to website (Section C) for definition of in-market, out-of-market and total attendance.

 
Attendance Summary - 2013
Summarize 2013 event attendance, including spectators and participants. If 2014 is the first time the event will take place, put "n/a" in the required fields.
 
*In Market   
*Out of Market 
 
*Total 
 
   
Projected Attendance - 2014
Provide a good faith projection for 2014 event attendance, including spectators and participants.
 
*In Market 
 
*Out of Market 
 
*Total 
 
   
Room Night Summary - 2013
Provide a good faith estimate of the room nights generated in 2013 as a direct result of the event. Differentiate between complimentary room nights and paid room nights. If your event will be held for the first time in 2014, put "n/a" in the required fields.
 
*Complimentary room nights 
 
*Paid room nights   
*Total 
 
  Which hotels likely received overnight visitors as a result of the event?
 
 
   
Projected Room Nights - 2014
Provide a good faith estimate of the room nights that will be generated as a direct result of the event. Differentiate between complimentary rooms nights and paid room nights.
 
*Complimentary room nights 
 
*Paid room nights 
 
*Total 
 
   

Marketing/Advertising, Public Relations

 
Marketing/Advertising Budget - 2014
Indicate the event’s marketing and advertising budget, differentiated by In-Market and Out-of-Market.  These figures should correspond with the information submitted in your supporting documents (specifically, 2014 Event Budget and 2014 Marketing/Advertising/PR Plan).
 
*In-Market:  
*Out-of-Market:
 
Out-of-Market Public Relations Equivalency - 2013 (optional) 
This information is only needed if event would like consideration of out-of-market public relations equivalency in lieu of out-of-market advertising budget.
 
   

Media

 
*Will event be aired on network TV, cable TV or webcast?    Yes   No  
  Please indicate anticipated coverage:  Local    Regional    National  
  Broadcast affiliation and air date
   If the event will be broadcast on multiple networks, you may utilize the Remarks Section below to expand the information:
 
  Network TV Affiliates      Air Date       Program Length  
  Cable TV Affiliates       Air Date       Program Length
 
  Webcast Provider      Air Date       Program Length  
  TV broadcast remarks (if any).
 
 
  Is complimentary commercial inventory available to the RSCVA as a sponsorship amenity?  Yes   No

 
  Will Reno Tahoe USA receive promotional exposure during the telecast?  Yes   No

 
  Briefly describe the commercial and/or promotional exposure opportunities (destination vignettes, interviews, beauty shots, etc.)
  that Reno Tahoe USA could receive during the telecast?
  The information can be expanded upon in your supporting documents.
 
 
 
*Does the event have media partners?  Yes   No  
  If yes, who 
  

 
*Does your event have a Facebook page?  Yes   No  
  How many Facebook fans do you have?

 
*Does your event have a Twitter account?  Yes   No  
  How many Twitter followers do you have? 

 
*How many unique visitors has your website received in the last 6 months? 
 
   

Financial

 
*How much RSCVA Partnership Funding is being requested?  
*What will funds be used for?
  

 
*Will the event solicit additional sponsors?  Yes   No  
  If yes, who?   

 
*If the event does not receive RSCVA Partnership Funding, will it still take place?   Yes  No  
  If no, please explain
 
 
 
  Government Assistance
  List any City, County, State or public sector organizations that the event expects to receive assistance from in 2014 (either cash and/or in-kind).
 
 
   

Acknowledgements

 

*RSCVA Partnership Funding recipients must acknowledge each statement below.  Clicking "yes" denotes that you are authorized to represent the event and are in agreement.  For more information about any of the items below, please contact the RSCVA Special Events & Marketing Manager.
 

 
The event is/will be held annually in the destination. It will not occur one-time only.  Yes

 
Partnerships will be secured with at least two Washoe County lodging properties.  Yes

 
The RSCVA logo and website link will appear on the event’s website.  Yes

 
Event agrees to obtain the required insurance certificates as detailed in the RSCVA’s Partnership Funding contract.  Yes

 
Event agrees to collaborate with the RSCVA to collect attendee survey information, or share information with the RSCVA if event conducts their own survey. If a formal survey is commissioned by the RSCVA on behalf of event, results are considered public information.    Yes

 
Partnership Funding, if awarded, will be used for event promotion and marketing.    Yes

 
The information provided in this application, as well as the supporting documents are true and correct.  Yes

 
   
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