Event Overview *Event Name: *Event Date: *Event Description Provide key highlights and information about the event. Your supporting documents provide the opportunity for comprehensive event information. *Where will the event take place? *Would you consider holding the event at an RSCVA facility? Yes No (Reno-Sparks Livestock Event Center, Reno Events Center, National Bowling Stadium, Reno-Sparks Convention Center) *Is this currently (or will this be) an annual event in the destination? Yes No *How many years has the event occurred in the destination? *Will there be a charge for spectators to attend the event? Yes No If so, how much? *Anticipated lodging partners for 2014? Funding recipients must establish partnerships with at least two Washoe County lodging facilities. Partnership agreements can be varied, including: cash or in-kind sponsorship, room block, special room rate for event, venue location or marketing/promotional support. Identify the Washoe County lodging properties that event partnered with in 2013. If 2014 will be the first year the event is held in this destination, mark "n/a". *Which category does the event fall under? Emerging Event An event that is in its first five years of existence in the destination. This includes new events that are off-shoots of existing events, but slated to occur separately and at a different time of year from the original event. Existing Event An event that has been in existence for more than five years in or out of the destination. Legacy Event An event that has been in existence in the destination for more than 10 years, generates an estimated 5,000 room nights or obtains at least $250,000 in quantifiable out-of-area marketing exposure. Contact Info *Event Organizer/Host Organization: *Contact Person: *Address: *City: *State: *Zip: *Office Phone: Fax: Cell Phone: *Email: *Event Website: YouTube Link: Facebook Fan Page URL: Twitter Handle: *Event Director or Producer: *Address: *City: *State: *Zip: *Office Phone: Fax: Cell Phone: *Email: What other events have been produced by this individual or host organization? Attendance and Room Nights
Refer to website (Section C) for definition of in-market, out-of-market and total attendance.
Attendance Summary - 2013 Summarize 2013 event attendance, including spectators and participants. If 2014 is the first time the event will take place, put "n/a" in the required fields. *In Market *Out of Market *Total Projected Attendance - 2014 Provide a good faith projection for 2014 event attendance, including spectators and participants. *In Market *Out of Market *Total Room Night Summary - 2013 Provide a good faith estimate of the room nights generated in 2013 as a direct result of the event. Differentiate between complimentary room nights and paid room nights. If your event will be held for the first time in 2014, put "n/a" in the required fields. *Complimentary room nights *Paid room nights *Total Which hotels likely received overnight visitors as a result of the event? Projected Room Nights - 2014 Provide a good faith estimate of the room nights that will be generated as a direct result of the event. Differentiate between complimentary rooms nights and paid room nights. *Complimentary room nights *Paid room nights *Total Marketing/Advertising, Public Relations Marketing/Advertising Budget - 2014 Indicate the event’s marketing and advertising budget, differentiated by In-Market and Out-of-Market. These figures should correspond with the information submitted in your supporting documents (specifically, 2014 Event Budget and 2014 Marketing/Advertising/PR Plan). *In-Market: *Out-of-Market: Out-of-Market Public Relations Equivalency - 2013 (optional) This information is only needed if event would like consideration of out-of-market public relations equivalency in lieu of out-of-market advertising budget. Media *Will event be aired on network TV, cable TV or webcast? Yes No Please indicate anticipated coverage: Local Regional National Broadcast affiliation and air date If the event will be broadcast on multiple networks, you may utilize the Remarks Section below to expand the information: Network TV Affiliates Air Date Program Length Cable TV Affiliates Air Date Program Length Webcast Provider Air Date Program Length TV broadcast remarks (if any). Is complimentary commercial inventory available to the RSCVA as a sponsorship amenity? Yes No Will Reno Tahoe USA receive promotional exposure during the telecast? Yes No Briefly describe the commercial and/or promotional exposure opportunities (destination vignettes, interviews, beauty shots, etc.) that Reno Tahoe USA could receive during the telecast? The information can be expanded upon in your supporting documents. *Does the event have media partners? Yes No If yes, who *Does your event have a Facebook page? Yes No How many Facebook fans do you have? *Does your event have a Twitter account? Yes No How many Twitter followers do you have? *How many unique visitors has your website received in the last 6 months? Financial *How much RSCVA Partnership Funding is being requested? *What will funds be used for? *Will the event solicit additional sponsors? Yes No If yes, who? *If the event does not receive RSCVA Partnership Funding, will it still take place? Yes No If no, please explain Government Assistance List any City, County, State or public sector organizations that the event expects to receive assistance from in 2014 (either cash and/or in-kind). Acknowledgements
*RSCVA Partnership Funding recipients must acknowledge each statement below. Clicking "yes" denotes that you are authorized to represent the event and are in agreement. For more information about any of the items below, please contact the RSCVA Special Events & Marketing Manager.
The event is/will be held annually in the destination. It will not occur one-time only. Yes Partnerships will be secured with at least two Washoe County lodging properties. Yes The RSCVA logo and website link will appear on the event’s website. Yes Event agrees to obtain the required insurance certificates as detailed in the RSCVA’s Partnership Funding contract. Yes Event agrees to collaborate with the RSCVA to collect attendee survey information, or share information with the RSCVA if event conducts their own survey. If a formal survey is commissioned by the RSCVA on behalf of event, results are considered public information. Yes Partnership Funding, if awarded, will be used for event promotion and marketing. Yes The information provided in this application, as well as the supporting documents are true and correct. Yes Please make sure that all required fields are filled in or check-marked. Failure to do so prior to hitting the Submit button could result in some browsers causing an error, requiring all data to be re-entered. If you are ready, click on the SUBMIT Button