Special Event Partnership Funding
2015 Special Event Partnership Funding
Application submission is closed for 2015 calendar year funding. Please check back in summer 2015 for information about 2016 Partnership Funding.
|An organized annual event that generates overnight visitors for two or more Washoe County lodging properties, as well as out-of-area marketing exposure, and is of interest to the general public. Historically these events have included, but are not limited to: festivals, fairs, community events and certain sporting events. Qualified events must reinforce the RSCVA’s branding message, provide the RSCVA with a sustainable and appealing destination message, and attract overnight visitors.|
- Event is in close proximity to Washoe County and occurs in a location without significant lodging.
- Event is promoted as being held in a municipality of Washoe County (Reno, Sparks, Incline Village, Crystal Bay)
- Washoe County is promoted as the primary bed base and receives substantial room nights.
- Generate new incremental room nights at desirable rates for Washoe County lodging properties.
- Create positive awareness and motivate travelers to visit the destination through out-of-market advertising or social media.
- Increase repeat visitation. Visitors who come to the destination for an event and have an enjoyable experience are more likely to return in the future.
- Assist with the RSCVA's destination branding communications for Reno Tahoe USA.
- The event actively promotes to out-of-market, overnight visitors (spectators) and is not primarily an event for local residents.
- The event generates overnight visitors for Washoe County lodging entities.
- The event is fundamentally not a conference, meeting, trade show or expo.
- The RSCVA will not be the sole/primary revenue source for the event. The event will take place regardless of receipt of RSCVA Partnership Funding.
- The event's Partnership Funding application request does not exceed 25% of the overall event budget and awarded funds will be used for advertising, marketing and event promotion.
- The event is/will occur annually in the destination. The event does not intend to take place one-time only. The event does not have a term limit regarding the number of years that it can/or will be held in the destination.
- The event is open to the general public (spectators), promotes attendance to spectators and does not require the general public spectators) to purchase a membership, conference registration or annual dues to spectate. Spectator ticket charges are acceptable for gated events.
- The event capacity is not limited to a small number of spectators. It is able to accommodate hundreds (or thousands) of spectators.
- The event will secure partnerships with at least TWO Washoe County lodging properties as the event must benefit more than a single lodging entity. Partnerships can be in the form of: cash/in-kind sponsorship, room block, special room rate for event, venue location or marketing/promotional assistance.
Was the application complete with all questions answered and required information provided. Was the information provided reasonable, viable and convincing.
- Does the event occur in Washoe County or demonstrate the ability to generate room nights in Washoe County.
- Does the event have the ability to generate out-of-market awareness for the destination that increases the likelihood of overnight visitors. Awareness can be in the form of traditional advertising, social media, web-based efforts or PR equivalancy. Does it support Reno Tahoe USA branding and messaging.
- Does the event receive nationally broadcast TV, cable or webcast coverage. Is the broadcast professionally produced and does it positively highlight the destination.
- What type of sponsorship amenities can be extended to the RSCVA to broaden and support our own marketing, messaging and sales efforts.
- Event attendance, including spectators and participants (if applicable); and what percentage is estimated to be locals versus out-of-market visitors.
- Is the event unique to the destination as well as in our primary feeder markets. Would it appeal to potential visitors. Does it have potential for longevity.
- Room night estimates and potential for growth.
- Lodging partnerships; will the event establish partnerships with at least two Washoe County lodging properties.
- Timing of event dates; does it occur in a "need" period or during an already busy visitor season.
- Professional, turn key management.
- Financial stability of event.
- How partnership funding will be utilized; did applicant present a detailed explanation regarding how RSCVA Partnership Funding could augment their marketing, advertising and promotional efforts.
- Does event take place in an RSCVA facility.
It is the responsibility of the applicant to confirm with the
Special Events & Marketing Manager that their application and supporting documents were complete and received by the deadline.
Applications and supplemental documents can be submitted electronically
or by hard copy.
Note: the RSCVA is limited to 5MB of incoming emails.
Large files or multiple attachments may necessitate sending them in
Special Events & Marketing Manager
4001 South Virginia Street, Suite “G”
Reno, NV 89502-6019
Thursday, November 6, 2014: Final Deadline for Submission
December 2014: Advisory Panel Reviews Applications, Makes Award Recommendations
January 2015: RSCVA Marketing & Sales Committee Review of Panel Recommendations