Reno-Sparks Convention and Visitors Authority

The following research, statistics and reports are available on-line. Go to the Download Research area listed above.

Please wait for the reports to FULLY download before trying to scroll down. If it does not fully download the program will freeze and the report will be unreadable.

Title Description Date
2013 Visitor Profile Study This survey a representative sample of all 2013 visitors to Washoe County in order to better understand the visitor population. The study confirms good news for the destination with a strong repeat visitor base and a slight widening of geographic reach beyond the northern California core customer. March, 2014
2012 Bay Area Market Survey This statistical report was developed via telephone and web panel surveys of 1,011 people in the Bay Area. October, 2012
2011 Visitor Profile Study This statistical report contains all tourism-related statistics for Washoe County for the 2011 calendar year, with appropriate comparative data. February, 2012
2007 Visitor Profile Study This 83-page statistical report contains all tourism-related statistics for Washoe County for the 2007 calendar year, with appropriate comparative data. February, 2008
This 57-page statistical report contains all tourism-related statistics for Washoe County for the 2006 calendar year, with appropriate comparative data.
February, 2007
RSCVA 2006 Marketing Statistics Report This 45-page statistical report contains all tourism-related statistics for Washoe County for the 2006 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. June, 2007
The 2005-2006 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales.
August 2005
This 45-page statistical report contains all tourism-related statistics for Washoe County for the 2004 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included.
June 2005
RSCVA FY 2004-2005 Marketing and Sales Plan

 

The 2004-2005 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales. July 2004
RSCVA 2003 Marketing Report This 26-page statistical report contains all tourism-related statistics for Washoe County for the 2003 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. April 2004
RSCVA FY 2003-2004 Marketing and Sales Plan The 2003-2004 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales. June 2003
RSCVA 2002 Marketing Report This 26-page statistical report contains all tourism-related statistics for Washoe County for the 2002 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. August 19, 2002
RSCVA 2001 Marketing Report This 25-page statistical report contains all tourism-related statistics for Washoe County for the 2001 calendar year, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. October 17, 2002
RSCVA 2002-2003 Marketing & Sales Plan The 2002-2003 Marketing & Sales Plan defines the objectives, strategies and goals established for the respective departments of marketing and communications, convention sales and travel industry sales. August 19, 2002
Convention Sales Goals 2001-2002

 

Convention Sales Goals 2001-2002 presentation given by RSCVA CEO Jeff Beckelman. 2001
Action Plan 2000-01 This is a PDF of the Reno-Sparks Convention & Visitors Authority Sales & Marketing Plan Update for 2000-01. 2001
RSCVA Research Results, 9/27/2000 This is a PDF of the PowerPoint presentation delivered at the September 27, 2000 RSCVA Marketing Council and contains an overview of the research results from Sacramento, Bay Area, Fresno, Los Angeles, Portland, Seattle, Dallas and Phoenix. 2000
1999 Annual Marketing Report This 40-page statistical report contains all tourism-related statistics for Washoe County for the calendar year just past, with appropriate comparative data. Activity reports for each of the RSCVA's marketing-related departments and facilities are included. A limited number of hard copies of the Marketing Report will also be available for $30.00 each. 1999
1999 Visitor Profile Study-Final Report Each year 2,500 visitors are interviewed at 26 gaming and non-gaming locations in the Reno-Sparks area on an on-going basis. The Visitor Profile Study recaps in considerable detail the results of this survey, which include demographics, attitudes, activities, spending habits and more, of the area's visitors. Relevant cross tabulations and analyses are included. A limited number of hard copies of the Visitor Profile Study Final Report will also be available for $30.00 each. 1999

 

To download a printable version of a report or research, click on the specific document from the list. NOTE: To view the above information, you must have Adobe Acrobat installed on your computer. If you do not have it, please click on the icon below to download it for free.