Meet the Executive Staff
President and CEO
Chris Baum is President and CEO of the Reno-Sparks Convention & Visitors Authority and is responsible for all activities associated with the operation of the RSCVA and its facilities. A graduate of Cornell University’s School of Hotel Administration, Mr. Baum has more than three decades of experience in the sales, marketing, hospitality and tourism industries, serving in senior roles at Westin, Hilton and Sonesta International Hotels, as well as The New Yorker magazine. Prior to joining the RSCVA in 2012, he served as the Senior Vice President of Sales and Marketing at the Detroit Metro Convention & Visitors Bureau. In his current role, Mr. Baum works with, and reports to, the 13-member RSCVA Board of Directors. He is married with three children.
E-mail: firstname.lastname@example.org Phone: 775.827.7618
Vice President of Facilities
Joe Kelley is Vice President of Facilities of the RSCVA, overseeing management of the Reno-Sparks Convention Center, the Reno-Sparks Livestock Events Center, the National Bowling Stadium, the Reno Events Center and Wildcreek Golf Course. Mr. Kelley joined the RSCVA in 1998 as Director of the Reno-Sparks Livestock Events Center. Over the course of his years with the organization, he has served in a variety of facility management roles, most recently as the General Manager of the National Bowling Stadium, the Reno Events Center and Wildcreek Golf Course. With more than 20 years of experience in facility management, Mr. Kelley previously served as the Assistant Director of Public Events for the city of Fort Worth, Texas, where he managed operations at the Will Rogers Memorial Center and oversaw a $4.2 million budget. He was also employed for nearly ten years as General Manager for the Will Rogers Memorial Center.
Vice President of Convention & Tourism Sales
John Leinen is Vice President of Convention & Tourism Sales of the RSCVA and is responsible for selling the Reno, Sparks, and North Lake Tahoe area as a convention destination and for achieving the sales targets and objectives for the RSCVA. Mr. Leinen joined the RSCVA in 2010. Immediately prior to accepting this position, Mr. Leinen served as the Corporate Divisional Director of Sales and Marketing, New Acquisitions, and Area Director of Sales and Marketing for Sage Hospitality. Previously Mr. Leinen was Director of Sales and Marketing for the Sheraton Chicago Northwest; National Corporate Director of Group Sales and Marketing for Omni Hotels; and Director of Sales and Marketing for the Westin O’Hare. Mr. Leinen also served in numerous roles for Hyatt Hotels and Resorts for 16 years.
Executive Director of Marketing
Jennifer Cunningham is the Executive Director of Marketing of the RSCVA. In her role, Ms. Cunningham is responsible for developing and coordinating the communications, public information, website, social media, creative and all marketing aspects of the RSCVA as well as special events. A native Nevadan, Ms. Cunningham has previously worked for the RSCVA as Director of Marketing for the National Bowling Stadium as well as in Tourism Sales. Returning to the RSCVA in 2010, Ms. Cunningham was previously with Circus Circus Casino as Director of Sales, Advertising, Casino Marketing and Entertainment. With more than 25 years of experience, she has long been an integral part of the Northern Nevada gaming community. Ms. Cunningham holds a Bachelor’s Degree in Finance from the University of Nevada, Reno, and a Master of Business Administration, as well as a Master’s Degree in International Marketing, from San Francisco State University. She is a recipient of the 2006 ACE Award “Marketer of the Year” by the American Marketing Association.
Director of Finance
Brian Rivers is the Director of Finance of the RSCVA, where he started as an intern in 1998 and worked as an Accounting Manager for more than a decade. Mr. Rivers is responsible for proper tax collection and distribution, preparation of annual financial reports and administrative operations; including, payroll, accounts payable and accounts receivable. Mr. Rivers earned his Master’s and Bachelor’s Degrees in Accounting from the University of Nevada, Reno, and is a graduate of Douglas High School.
Assistant to the President and CEO
Charlotte Anderson has worked for the RSCVA since 1998 and serves as the Assistant to the President and CEO while overseeing all of the HR responsibilities for the organization. Ms. Anderson works closely with the Chairman of the Board of Directors as well. Ms. Anderson is an important source on a variety of issues for policymakers, administrative management and the general public. She serves as the liaison between the Board of Directors, the CEO and executive staff, handling all administrative duties. Ms. Anderson was also instrumental in creating Team RSCVA, which arranges and sponsors employee functions.